Case Study > Tata Steel

Multiple sub brands' website and application development

Objective

Tata Steel not only leads the steel manufacturing sector but also caters to various sectors across various industries. From large-scale steel manufacturing to home building to even helping the corporate sector, Tata Steel does it all. Multiple sub-brands and business subsidiaries catering to different target audiences are all aligned with the vision of the Tata Group. The objective was to showcase this through website development that conveys the story of their unification.

Platform & TechStack

Category: Development

Software: WordPress, Figma

services: UI/UX Design

strategy

Strategy

Just as their parent brand, we had to effectively showcase each brand's messaging unique to its target audiences by designing interactive websites. With a vision that each website’s design should reflect modernity and deliver the brand’s message effectively while being secure.

Execution

We created interactive and easy-to-use websites for 7+ Tata brands. Each website’s design language was created with the individual brand’s identity and target audience kept in mind. While the websites are easy to navigate, we have integrated complex filtering and security functions, where website infrastructure and maintenance are given top priority even after their launch.
strategy

Key Features

Attractive Design & Navigation

Websites were built to ensure high user engagement and that vital information is displayed effectively.

Detailed Content

The website content was written to educate the intended audience on the business' offerings.

Security & Maintenance

All important VAPT issues were covered and constantly monitored post-launch, including tech stack and extension updations.

TSAMRC

Tata Steel Advanced Materials Research Center

TISCON

Tata Tiscon

IBMD

Tata Steel Advanced Materials Research Center

ecafez

Tata Steel Advanced Materials Research Center

TSIC

Tata Tiscon

Dhurvi-gold

Tata Steel Advanced Materials Research Center

TSAMRC

Tata Steel Advanced Materials Research Center

Tata Tiscon

IBMD

Ecafez

Tata Steel Industrial Consulting (TSIC)

DhurviGold

What we have done

Built engaging brand websites to ensure uptime and ease of navigation

7+

Brand Websites

30+

Uniquely designed pages

80+

Custom elements and creatives

Awards

strategy

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