Case Study > Modenik

The website was designed to build awareness

Objective

The website was designed to build awareness, showcase imagery, and enhance Modenik’s corporate image. The site was to be a calling card for a multitude of external and internal stakeholders that connects with a vastand varied palette of new-age audiences who are agile forward-thinking and progressive. Communicating the story of Modenik in a compelling manner that’s relatable and resonates with its users. Deliver a best-in-class website experience that was engaging, appealing, showing Modenik’s core values

Platform & TechStack

CATEGORY: Application Development

LAUNCH ENV.: Web based

TECH: Wordpress + PHP

strategy

Strategy

As a house of established brands, Modenik Lifestyle is rapidly building itself as a top corporate association in the lifestyle space. The strategy of the website is amalgamation of Audience, Business and Persona truth.The fundamental idea and intent of the design ethos is to find a balance of all 3. The red color defines passion, vigor, love and life and the gradation reflects effortless progression.

Execution

The homepage banners emphasised the company's Human First strategy along with the core values to show a strong corporate presence. Some of the keywords that inspired both the textual and visual content in the website creation process were young and energetic, progressive, inventive, connected, inclusive, modern, and aspirational. The website highlights the sole purpose of the firm to evolve everyday for an elevated lifestyle for its new age-customers.
strategy

Key Features

Attractive Design & Navigation

Sites were built to ensure that a user is always engaged and does not have to hunt for important information

Detailed Content

Content was written with the purpose of educating the intended audience on the offerings of the business

Security & Maintenance

All important VAPT issues were covered and constantly monitored post launch including tech stack and extensions updations

What we have done

The website reflected the leading corporate entity that houses a palette of strong brands in the lifestyle spaces. We added each brand's lookbooks to reflect what each brand specialises in. The portal also provided a sneak peek at the firms’ latest advertising efforts. Modenik Lifestyle was exhibited in all its splendor, allowing customers to sense the company's scale, infrastructure & market positioning All the elements came together to create a best-in-class website experience that was engaging, and attractive and embodied Modenik Lifestyle's core values.

4+

Brands Highlighted

30+

Years of Multi-Brand Legacy Showcased

40+

Custom brand elements and creatives

Awards

strategy

Modenik Group Website

Best Data-Driven User Acquisition Strategy

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