Case Study > BrainGymJr

Cross Platform Ed-tech app making learning fun and engaging

Objective

BraingymJr is an edtech app for kids that enables a child learning and development

Platform & Tech Stack

CATEGORY: App Development

TECH: Vue.Js, node.Js, Redis, MySQL

LAUNCH ENV.: Web, Android & IOS

strategy

Problem Statement

  • Rote learning mechanism is prevalent in the schooling system
  • One-size fits all format followed which negates a child’s learning capacity
  • Dependence on old-school bookish knowledge that follows a subject/chapter/lesson format
  • Insignificant/Zero incentive learning architecture

Execution

  • Extremely easy to use interactive learning application available across Web, Android, iOS and other smaller play stores
  • Fun and engaging UI/UX that enables users(Kids and their Parents) to easily navigate through three learning areas (Math, English, General Awareness)
  • Built-in reward system that helps users win learning points the more they learn and solve
  • Built-in e-stores having digital and retail goodies where users can redeem their reward points
  • Peer-2-Peer interaction encouraged within the system to enable children to learn from each other and even trade digital goodies such as digital superhero avatars, cool model cars etc.
  • A self paced learning environment with P2P digital doubt solving support
strategy

Key Features

Ease of Onboarding

Parents/Guardians can signup within minutes to initiate their children’s learning

Multiple Question Formats

Multiple question formats from Multiple Choice, to puzzles, crosswords, match the following and even audio stories

Performance Analysis

Parents have access to view their child’s progress and performance on parameters such as speed and accuracy

Encouraging System

Children win learning points the more questions they solve and even have a chance to feature on the monthly, weekly, daily leaderboard

Self-Paced Learning Format

Application does not have a minimum number of questions a child has to solve in one session

E-Stores and P2P Trades

Children can buy digital goods against their learning points and each asset redeemed from the e-store is tradeable within the Child’s friend circle

What we have done

We have built a scalable system that is available across all popular app stores to make learning available to each child irrespective of their country and region

180+

countries available on the platform

47k+

unique questions and exercises

87k+

registered users

319k+

learning points earned

17k+

learning hours spent on the platform

Awards

strategy

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INTRIGUED??

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