Case Study > Hubdialer

Seamless campaign execution, tracking and analysis

Objective

Hubdialer enables ease of tracking performance of reach-out campaigns for Political Parties, Organisations and Non-Profits

Platform & TechStack

CATEGORY: App Development

TECH: PHP, Postgres, Asterisk, RabbitMQ & Python

LAUNCH ENV. : Web, Mobile

strategy

Problem Statement

  • Manual reach and communication with potential voters/respondents
  • Extensive reliance on door-to-door campaign
  • In-efficient/no traceability of voter/respondent confidence in a particular candidate
  • In-efficient/no mapping of physical surveys to digital ecosystem
  • Non-technical workforce that is not able to handle advance system and digital tools

Execution

  • Fully automated tool that allows digital/calling touchpoint with potential voters
  • Integration of traditional modes of communication sms/calls with digital systems
  • Easily configure/edit surveys, polls, and questionnaires.
  • Easily assign roles in campaign teams and track performance of individual team members
strategy

Key Features

Automation

Streamlining and automation of entire campaign execution and performance

Efficiency

Inducing efficiency, visibility, and traceability in entire voter outreach process by connecting the manual outreach process to the digital solution

Analysis

Analyze and predict voter confidence in potential regions/constituencies.

Onboarding

Ease of team and employee onboarding and easy learning curve

In-person Visits

Break-free from mandatory in-person visits to collate and analyze potential data and region response

Migration & Scaling

Migrated the system to modern infrastructure to induce cost efficiency, more reliability and reduced costs

What we have done

The system was not only designed to provide ease of use, tracking and analysis of a political campaign but also migrated from its legacy state to a more robust infrastructure that made it scalable to handle millions of data points without lack in performance.

250M+

people reached

700+

organizations served

180K+

registered users

4K+

concurrent calling agents

Awards

strategy

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INTRIGUED??

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